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Your Best Quarter, Every Quarter.

Written by Kassi Ellison

Every agency idealizes its best quarter—a time when everything clicks. Referrals pour in, admissions soar, staff are engaged, and revenue grows. But what does that look like in reality? For some, it’s crushing daily census goals. For others, it’s reducing turnover, optimizing territories, or launching new partnerships.

Now, imagine if every quarter could be your best. Sounds ambitious? It’s not only possible—it’s achievable. But first, you need to confront the roadblocks holding your agency back.

What’s Stopping Your Agency from Thriving?

Success isn’t luck. It’s a system. Yet many agencies struggle to sustain performance because of challenges like:

  • Turnover turmoil: Onboarding new sales staff constantly disrupts momentum and weakens referral relationships.
  • Underperformers: Team members falling short of targets drain resources and opportunities.
  • Staffing shortages: Referrals are meaningless if you don’t have the staff to admit and care for patients.
  • Broken processes: A disjointed referral-to-admission pipeline creates delays, frustrating customers and seeking alternatives.

Sound familiar? These are not insurmountable problems. In fact, addressing them head-on is how CHAP Growth Solutions helps agencies transform average quarters into exceptional ones.

From Pain Points to Power Moves

At CHAP, we don’t just identify challenges; we provide solutions. Here’s how we turn frustration into forward momentum:

  1. Customized SWOT Analysis
    We start by deeply understanding your agency through a comprehensive SWOT analysis. Beyond just identifying strengths and weaknesses, we focus on actionable insights like:
    • Refining referral-to-admission workflows.
    • Optimizing sales territories based on Medicare claims data and EMR reports.
    • Strengthening specialty programs and differentiators.
  2. Consultative Sales Training
    Many agencies rely on outdated sales training—or worse, none at all. We modernize your approach, teaching teams to sell consultatively, build trust, and foster long-term partnerships, including:
    • Messaging that resonates with referral sources.
    • Structured weekly cadences to build accountability.
    • Field training to refine day-to-day interactions.
  3. Territory Optimization
    Overwhelmed sales teams are ineffective. Analyzing your current accounts and aligning them with growth opportunities ensures every effort is targeted and impactful. We create precise territory maps that:
    • Identify high-value accounts.
    • Ensure balanced workloads for sales reps.
    • Maximize time spent on productive activities.
  4. Mid-Quarter Course Corrections
    Even the best plans can veer off track. We help agencies quickly assess KPIs, diagnose issues, and implement fixes, from addressing open positions to improving team alignment. Our strategies include:
    • Identifying the root causes of slumping metrics.
    • Creating actionable plans to address open positions, team alignment, and messaging gaps.
    • Providing interim leadership when needed to stabilize operations.

5. Leveraging Tools for Success

Tools are only as good as the processes supporting them. CHAP helps agencies make the most of their resources, such as:

  • CRMs and EMRs: Integrating systems streamline operations.
  • Referral Source Funnels: Monthly tracking to focus on and commit to specific actions to increase referral volume. Download it for free. 
  • Mystery Call Toolkits: Ensuring consistent, high-quality interactions with potential patients and families.

Why Now Is the Right Time

A new year brings new opportunities. Don’t let Q1 slip by without taking action. By investing in growth now, you’re setting your agency up for sustainable success all year long.

Imagine reducing turnover, boosting census, and exceeding profitability targets—all while creating a culture of engagement and innovation. It starts with a single step: reaching out to CHAP Growth Solutions.

Real Stories, Real Results

For some, this might sound like a big promise. But the results speak for themselves.

“At LHC Group, our strength lies in our ability to execute strategies that drive real impact across our nationwide team of over 1,000 business development professionals. We recognized the value of extending our reach through a partner who operates as seamlessly as we do. CHAP Growth Solutions has been that turnkey solution. Their support, particularly through initiatives like our workshop series, sparked a 32% increase in admissions for our tenured sales professionals who attended.  We’ve been able to integrate CHAP Growth Solutions effortlessly as part of our Growth Support Team, allowing us to maintain our momentum without missing a beat. They handle the details; we see the results—it’s that simple.”

Mike Fleming, SVP of Growth, LHC Group

“For the last year, we have partnered with CHAP through their Growth Solutions program.  The CHAP team has been amazing through this process in helping our organization grow and has always been available with a hands-on approach.  They are truly experts in the hospice business.  We have been highly impressed with their organizational review and their overall marketing assessment.  Their efforts included leadership training, creation of quarterly business plans, field coaching rides, CRM build, structured educational programs, etc.  Their recommendations and guidance were very structured and provided us with a clear understanding of the steps needed for organization growth with financial stability. I highly recommend the Growth Solutions program to any hospice organization seeking ways to improve their patient census and financial growth opportunities.”

Michael Chavez, CEO, Hospice of South Texas

“Partnering with CHAP Growth Solutions has been transformative for Allegiance Healthcare. Their support has allowed us to integrate our sales and operations teams effectively, streamline our training processes, and elevate the talent within our organization. CHAP’s in-person training and resources laid the foundation for our success, enabling us to focus on becoming a value-based partner across the continuum of care in Louisiana. We’ve been able to upgrade our tools, create standardized processes, and develop strategies that are driving growth across the State. CHAP has truly been an essential partner in our journey toward excellence.”

Brandon Melancon, RN, CEO, Allegiance Healthcare

“I would highly recommend CHAPS Growth Solutions. We started working with them a year ago to develop a strategic marketing plan and help our team obtain new knowledge, strategies, and tools to serve more people and grow. The organization implemented specific strategies they recommended for us based on our market, referral sources, agency needs and profile of our organization. I am proud to say that we have seen an increase in our average daily census of 44%. Shane’s onsite field coaching, ongoing virtual sales leader training and support has been a critical component of helping us achieve our goals. The consultive sales training has empowered our sales team to better establish themselves as trusted partners who offer impactful solutions and deliver value to our customers.”

Charlene Kish, RN, NHA, MHA – CEO, Hospice & Palliative Care of the Piedmont

“CHAP Growth Solutions provided a wonderful team of experts to guide us through a time of turnover in our marketing department and a declining census. Their data driven approach, training for our staff and implementation of best practices was invaluable.”

Robin Clemons, Director of Development, Hospice Austin